Lady Gaga announced her first beauty brand, Haus Laboratories back in July and it has launched officially on 17 September 2019.
A pre-launch of six curated makeup kits by Gaga was released on 16 July, Amazon Prime Day. Each makeup kit is priced at USD$49, and it comes with three products: Attack Liquid Shimmer, RIP Lip Liners, and Le Riot Lip Glosses.
The limited-edition kits were sold out shortly, and the official launch date was subsequently announced.
Glam Attack Liquid Shimmer Powder #GLAMATTACK
The shimmer liquid eyeshadow is created by Gaga to rebel against fallouts. It is smudge-proof, liquid-to-powder formula that can be blended easily and layered.
RIP LIP LINER
It is called RIP lip liner as Gaga claims that the lip liner to die for. “It feels like a lipstick, and it does not transfer. The finish is semi-matte and highly pigmented, but if you want to you can sheer it out and use it almost like a stain.”
Gaga also release three new eye products during the official launch – Liquid Eye-Lie-Ner, Eye Armor Kit, and Armor Masque No. 1.
Eye Armor Kit
The Eye Armor Kit comes with ten pairs of wingtips stickers and a matte black liquid eyeliner. The stickers are reusable in the shape of flicks. You will definitely nail a perfect winged eyeliner every single time with this kit.
Lady Gaga share with Allure the story behind Haus Laboratories.
“I never felt beautiful, and I still have days that I don’t feel beautiful. All of the insecurities that I’ve dealt with my whole life from being bullied when I was younger, they come right back up to bite me. Then I put makeup on, and before I know it I feel this superhero within. It gives me those wings to fly.”
She also posted on her social media explaining her brand: “This is a labor of love and passion to be the Warhol of an artist I’ve always wanted to be. I love everyone who works w/ me @hauslabs we are a family on a mission: to inspire bravery, inspire a positive community that breeds self-acceptance. … This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself.”
Haus Laboratories is working exclusively with Amazon as the global retailer, and Gaga wants to make sure people from every single corner can buy them.
Individual shades of each product are now available at hauslabs.com globally. Amazon orders will be available from 1 October onwards, globally.
Know someone who loves Lady Gaga or is a makeup junkie? Share this post with them and snag one before its all sold out.✨💄
Photo credits: Haus Laboratories