Reebok Pays Ode To Sanrio With Hello Kitty & Gudetama Instapump Fury

Come September 23, Reebok will be releasing their latest additions to the Instapump Fury family with designs inspired by two of Sanrio’s most popular chracters: Hello Kitty and Gudetama.

This time, the Hello Kitty Instapump Fury kicks will arrive in both adult and kids versions so if you think you are too old for Hello Kitty, think again.

Reebok x Sanrio's limited edition Instapump Fury featuring Hello Kitty
Photo Credit: Reebok

The chunky trainer sports a white upper with Hello Kitty’s iconic red bow across the mid foot. Other parts of the shoe such as the heel notch is in the character’s trademark red.

The kids version may not have the same red bow but instead, they come as motifs printed all over the trainer.

Both pairs feature a pump button, a unique feature of the Instapump Fury that replaces shoelaces.

Reebok x Sanrio's limited edition Instapump Fury featuring Hello Kitty
Photo Credit: Reebok

On the back, there is also a sketch of Hello Kitty’s adorable face. We are digging the details!

Reebok x Sanrio's limited edition Instapump Fury featuring Hello Kitty
Photo Credit: Reebok

If you love what Reebok has done with the Hello Kitty Instapump Fury makeover, you would surely love the Gudetama version too!

This pair also sports the same details except that this time it’s in the lazy egg’s trademark colours – yellow and white.

Reebok x Sanrio's limited edition Instapump Fury featuring Gudetama
Photo Credit: Reebok
Reebok x Sanrio's limited edition Instapump Fury featuring Gudetama
Photo Credit: Reebok
Reebok x Sanrio's limited edition Instapump Fury featuring Gudetama
Photo Credit: Reebok

The Reebok Instapump Fury x Sanrio collection will be dropping in Japan on September 23 on their online store before a global release later on.

Which pair would you cop? Let us know in the comments section below! 👇

Meanwhile, share this post with a sneakerhead of die-hard Sanrio fan who would scream and squeal with this collection!

📸 Featured Image: Reebok

While you are here, check out these fashionable collabs you would want to throw your money at:

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