China’s A-list actress Yang Mi was recently announced as Victoria Secret’s latest ambassador in Greater China and Asia alongside actress Zhou Dong Yu and super model He Sui. This marks a first for the lingerie brand to engage actresses as the brand’s spokespersons.
Redefining the meaning of ‘sexy’
Instead of sticking to its age-old ‘sexy’ concept that seemed to only be achievable by super models, Victoria’s Secret wants to show the world that every woman can be sexy in their own unique way.
When asked what sexy means to her, Yang Mi said: “A charismatic and sexy woman is one who is independent and confident.”
Victoria’s Secret: Sexy can be comfortable
The new promotional images showcased Yang Mi in a series of comfy-looking loungewear, proving how ‘sexy’ comes with comfort too.
Yang Mi is one of the most sought-after actresses in China with over 100 million fans on Weibo, a Chinese Twitter-like social media platform. International brands have also chosen to work with her due to her popularity. Some of the brands include Michael Kors, EstΓ©e Lauder and Adidas.
What do you think of Yang Mi as Victoria’s Secret latest Asia ambassador? Yay or nay?
πΈ Featured Image: Victoria’s Secret
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I loved her in Eternal Love and have followed her ever since. I believe, she will add to the brand and possibly instill confidence in women who otherwise may not have viewed themselves for whatever reason as being sexy. Kudos to VS for choosing a lovely young woman as their newest spokesperson.
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