8 Black-Owned Beauty Brands To Love and Support Forever

In the past, most make-up brands only sell foundation and concealer that are extremely light, which leaves black people little to no choice when searching for their shades. However, as the world advanced, so did the cosmetic world. There is a rising number of black-owned make-up brands that are releasing a wide array of foundation and concealer shades, hence giving black people more access to finding their perfect shade.

Here is a list of 8 black-owned make-up brands that we should all love and support now, forever and always.

#1 Ayele & Co

Previously known as Bahi Cosmetics, Ayele & Co is a cruelty-free natural skincare and beauty company founded in 2016 by Danielle Bahi. With their vision being “great natural skin care should be affordable, and readily available to everyone regardless of race, gender, and skin type”, they create products that enhances their customers’ skin hence confidence.

Visit their official website here.

#2 Beauty Bakerie

Single-handedly founded by Cashmere Nicole in 2011, the story of how Beauty Bakerie came to be is beyond impressive. Nicole started learning about entrepreneurship in her early teens and learning everything about business from scratch on her own (all while raising her beloved daughter at a young age of 16!)

Bonus points for Beauty Bakerie for their packaging, really. Don’t be fooled now, ladies. These are not your daily doses of ice cream or chocolates!

If you love sweet treats and all things cutesy, then you are going to love Beauty Bakerie. So lovely.

Visit their official website here.

#3 Pat McGrath Labs

Pat McGrath founded her beauty brand in 2016 and made it to Time’s 100 Most Influential People list in 2019, while also being labelled the most influential make-up artist in the world by Vogue magazine and other commentators. Pat McGrath Labs has a wide variety of cosmetics, ranging from eyeshadows to lipsticks. They even have a “Merch” category available on their website.

Fun fact: Pat McGrath Labs is also the first make-up brand to collaborate with The Metropolitan Museum of Art, otherwise known as The Met.

Visit their official website here.

#4 Carol’s Daughter

The amazing woman behind Carol’s Daughter is none other than Lisa Price. She established the multi-cultural brand way back in 1993 and apparently named it after her mother, Carol. The brand sells products ranging from hair, body to skincare products. Price first started making hair and body products from scratch at home. With encouragement from her family, especially her mother, she began going around flea markets and festivals selling her homemade recipes.

Visit their official website here.

#5 Lipmatic

Destiny Jones debuted Lipmatic in 2014. As the name suggests, the brand offers only lip products. We are not only talking about the typical lipsticks, but they also have a variety of lip shines, lip gloss, matte liquid lipsticks and lipliners. If you are a lipstick junkie, this is a score!

Visit their official website here.

#6 Mented Cosmetics

Short for “pigmented”, Mented was established in 2017 by classmates KJ Miller and Amanda E. Johnson. The two women have successfully developed Mented Cosmetics together into one of the ever-expanding brands in the world, with their ultimate goal being that “women of colour feel prioritised in the world of beauty”.

Visit their official website here.

#7 Mary Louise Cosmetics

Did you know that the founder of Mary Louise Cosmetics, Akilah Releford, started off her company with a mere $200? She was only 22 years old at that point of time! Mary Louise Cosmetics is a vegan and cruelty-free brand, and they solely believe in making organic high quality skincare products easily accessible and available to all in the world. We have her grandmothers (Mary and Louise) to thank, for inspiring Releford by making their own natural recipes and homemade remedies in their everyday routines.

Visit their official website here.

#8 Fenty Beauty

Last but not the least… Fenty Beauty. It’s just impossible to NOT know this brand. When the beautiful Rihanna launched Fenty Beauty in 2017, the beauty world went insane. Named after Rihanna’s real name, the brand is popular for their broad inclusivity of products in 40 shades when it first debuted. Guess what? The brand has since expanded the number to an appalling 50! Simply genius.

Visit their official website here.

How the beauty world advances and progresses each day continues to amaze us all. Thanks to all these wonderful brands and the geniuses behind them, a lot more people in the world are able to find the perfect foundation and concealer shades for their skin.

Know someone who dig make-up or would totally love products from these brands? Share this post with them now!

📸 Featured Image: Fenty, Pat McGrath Labs

While you’re here, check out these posts that might interest you:

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A lover of music, history, animals, cosmetics & the unorthodox.

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