South Korea’s Estée Lauder recently unveiled Pure Color Love, a lipstick collection featuring the lovely Apeach and Ryan from Kakao Friends.


7 summer-ready shades
Unlike the brand’s cult favourite Pure Color Envy series where there are 50 colours, the Pure Color Love collection comes in only seven exclusive summer-ready colours.

#310 Bar Red: This shade comes with a tinge of blue undertone and is most suitable for ladies whose skin is on the fair side.
#340 Hot Rumor: This lively coral shade can make your complexion appear lighter and is the perfect for those who want to create a #summermakeuplook.

#220 Shock and Awe: This shade comes with a tinge of purple undertone. Ladies with a light skin tone can consider this shade however, it might work the opposite for ladies with a yellow skin tone.
#300 Hot Streak: Have a thing for bright lippie? This shade can help you turn heads and stand out in a crowd.

#330 Wild Poppy: This shade comes in a sweet pink, taking after the bright poppy flower.
#120 Rose Xcess: This plum-coloured shade screams sexy. Suitable for both work and play!
#320 Burning Love: This is one of the most versatile shades, with just the right amount of pink and red. If you need a lipstick for every or any occasion, this is it.
Limited edition collection

Lipstick colours aside, another swoon-worthy point about this collection is none other than its adorable packaging featuring Apeach and Ryan.
The bullet lipsticks comes in a flat, rectangular-shaped applicator. Though it does give off a distinct look, it is fairly different from the Estée Lauder’s Pure Color Envy classic applicator. We can’t help but wonder if it will glide on the lips as effortlessly as it looks.

Available for purchase on Kakao Talk
The collection is currently available exclusively in South Korea and is available for purchase via Kakao Talk. If you are on the app and is proficient in Korean, you could try your luck there.
Another alternative would be to send in a request via Airfrov for someone to purchase and ship it over to you from South Korea.
If there are other alternatives to purchase the collection, we will surely update this space with more details so do stay tuned!
What do you think of the Estée Lauder x Kakao Friends collection? Yay or nay? Let us know your thoughts! 🙂
📸 Featured Image: Estée Lauder and Kakao Friends (via IG)
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