October is Breast Cancer Awareness month and the ever popular diet coke is taking the lead by going pink!
Unfortunately, the campaign will only be happening in the UK as part of British supermarket Asda’s Tickled Pink campaign. The tall 250ml cans will go pink for a selected time at Asda stores and 10% of the proceeds will go to the Tickled Pink campaign, supporting Breast Cancer Awareness month.
Most common cancer in women worldwide, including Singapore
According to a research done by IARC Globocan in 2008, there are about 1.38 million new cases and 458,000 deaths from breast cancer each year. It is the most common cancer in women worldwide including Singapore!
More attention and support is needed to raise awareness and to encourage women all over to go for regular screenings for early detection and if necessary, take necessary treatments.
Early stages of breast cancer do not have any signs of symptoms
In Singapore, only 2 in 5 women are said to be up to date with their mammogram screening. According to the Singapore Cancer Society, early stages of breast cancer do not have any signs or symptoms. Regular mammogram screen can help to detect cancer cells, even before lumps are felt.
From 1 Oct 2019 to 31 Jan 2020, Singaporean women can enjoy $25 funding assistance for their mammogram screening. Women who possess a CHAS card and are aged 50 to 69 years old can get a free mammogram screening at the Singapore Cancer Society Clinic @ Bishan.
Learn more about breast cancer here.
What are you waiting for? Grab your girlfriends and most importantly, your mother, and book your mammogram screening ASAP!
📸: Featured Image: Coca-Cola